Storytelling – LONDON

  Mar 16, 2019

  London, UK

Half-day Saturday Training

With Nicolò Andreuola: Freelance consultant. Corporate Trainer. Contagiously enthusiastic speaker

Top consulting firms, digital unicorns and luxury brands have built their success on stories that look very good, sound very good and, most importantly, feel very good. They don’t lie.

They just apply scientific evidence, structures and techniques to make authentic and original messages cut through the chaos, stay in their clients’ minds and hearts for a very long time.

Taught by a trainer that worked with world-leading companies like McKinsey, Google, Netflix and Ferrari, this course will help you get at that level. It will teach what does and what doesn’t get people’s attention, what resonates most with different audiences, and why. It will also give you an opportunity to find and perfect your own communication style, structure your thinking, identifying and correcting your most common mistakes.

Helping you choose which stories to tell, when and – most importantly – how.

Intro:
The importance of storytelling from Aristotle to Amazon
Schedule

What makes a good story: 7 elements
Cases: Nike, AirBnB, Apple

Practice: Elevator and project pitches

The structure to communicate a strategy, get a job or win an Academy Award
Practice: Multi-sensoriality

Master the art of storytelling
Practice: Less is more

Simple mind hacks to spark creativity