Last evening at Geneva Business School, a diverse group of professionals gathered for an immersive workshop on mastering LinkedIn hosted by LEADERS FIRST in partnership with the Camera di Commercio Italiana per la Svizzera and IWG Switzerland.
The air buzzed with anticipation as attendees: from seasoned entrepreneurs and corporate executives to business school students and those embarking on their professional
journeys, prepared to unlock new opportunities on the platform that defines modern professional networking. The room, nestled within one of Geneva’s premier business venues, was alive with genuine curiosity and determination.
Leading the session was Maria Blinova, whose expertise and engaging style transformed the event into a practical working session designed to deliver clear, actionable strategies for career growth, personal branding and business development on LinkedIn.
The carefully crafted agenda included:
LinkedIn Fundamentals: Understanding the platform’s core features
SEO and Profile Ranking: How to optimise visibility
Timing Your Posts: When to publish for maximum engagement
Content Strategy: What to share and how LinkedIn’s algorithm chooses what appears
Personal Branding Examples: Practical ways to present yourself effectively
Do’s and Don’ts: Essential tips for a compelling profile
Throughout the evening, Maria encouraged active participation, inviting questions and discussions tailored to the varied ambitions in the room. Professionals from finance,consulting, technology, education and international trade all found valuable insights relevant to their fields and goals.
One of the highlights was addressing the distinct needs of attendees: entrepreneurs seeking to position their brands with clarity and executives balancing visibility with discretion. Our expert offered each group specific, practical steps they could apply immediately.
The workshop concluded with the talk by LEADERS FIRST founder Fabrizio Nicolosi, who shared his insights on LinkedIn networking strategy. Fabrizio emphasised the importance of building authentic relationships and maintaining a strategic approach to expanding one’s network, highlighting how meaningful connections are the true currency of success on LinkedIn.
The feedback gathered after the event was overwhelmingly positive:
“Extremely impressed – this was exactly what I needed.”
“Straight to the point and highly pragmatic.”
“Wonderful presentation – congratulations to Maria and the team.”
This workshop reflects LEADERS FIRST’s mission to provide strategic, high-impact content that goes beyond theory. It’s about execution, sharing real-world experience, and fostering professional growth.
Geneva, with its cosmopolitan energy and status as a global business hub, was the ideal setting for this gathering. Our partners contributed to the evening’s success – Natalia Dodi-Migliorini, Marianna Valle and Flaminia Carolini, their support was invaluable. And, of course, our deepest gratitude to every participant who brought energy, questions, and insight – making the workshop not just an event, but a shared journey toward professional excellence.